Focus USA is a database and analytics marketing agency that specializes in digital and direct marketing services.
Coffee & Conversions – Spotlight
Rethinking the Alignment of Sales and Marketing
Thoughtful Insights from Industry Leaders
The dialogue surrounding the alignment between sales and marketing teams has taken center stage in 2023. As we adapt to new technological tools and evolving client needs, the symbiosis of these two pivotal teams has never been more critical to an organization’s growth trajectory. In our recent webinar, Coffee & Conversions, we convened some of the foremost luminaries in the realm of sales and marketing. The participants – Kelly Grover from Lynkwell, Vincent Pietrafesa of Stirista, Melanie DeCaprio from SG360, and Vicki Harte of Paradigm Marketing & Design – shared transformative insights. Here are some of the key takeaways:
11 Steps To Take When Sales Copy Isn’t Converting
Meg Ugenti | Forbes Councils Member | Forbes Communications Council
Creating a steady pipeline of leads you can sell to is critical to the growth and success of any company. Without being able to connect properly with your potential customers, generating revenue would be virtually impossible. Where the “rubber meets the road” in sales, so to speak, is during the conversion process. During the past year, as the world stayed home to deal with a global pandemic, writing quality, effective sales copy became more important than ever for converting prospects online.
If your sales copy just isn’t doing the job it’s supposed to do, there are specific steps you can take to make sure it is engaging and persuasive enough to convince online shoppers that your offering is the one they need. Here, 11 members of
Omni-Channel Marketing
Maximizing the Potential of Omni-Channel Marketing
Welcome to the thrilling world of marketing in the digital age! In this fast-paced era, customers are no longer content with a single touchpoint. They want to engage with brands through a myriad of channels: social media, websites, mobile apps, CTV, and even brick and mortar stores. We hold the key to success: personalized omni-channel marketing. Today, I’ll unveil the secrets to streamline and integrate your campaigns, ensuring that you achieve remarkable success in this dynamic landscape. So, grab your strategy hats and let’s dive right in! You might be wondering, “Why do some brands thrive while others struggle with this approach?” Well, let me tell you, it’s not just luck. The lucky ones are not lucky at all. They realized early on that one size does not fit all. It’s about understanding that campaigns tailored for one industry or brand won’t work for another. It’s about planning, execution, optimization, and tracking. It’s about being strategic.
Marketing to New Movers
The Power of New Movers in Marketing
Before joining Focus USA, I didn’t fully grasp the potential of New Mover Data. I thought targeting new movers meant that they received mail packets with a ton of coupons. What were they called Value Packs? The simple idea of sending new mover coupons to attract new business and moving on to the next. However, as I developed my marketing career, I learned that I couldn’t be more wrong about this audience and marketing tactics. Now, I understand the power of the new mover audience. This audience is truly unique and in the process of completing a major life event. As a marketer, I’m fortunate enough to see this not only from the marketing side but also as a new mover.11 Tips To Improve Your Email List And Get The ‘Right’ People
Meg Ugenti | Forbes Councils Member | Forbes Communications Council
An email list is a convenient way to reach customers who prefer more personal contact with companies, but marketers should be wary of the decline in quality of their list as time goes on. Changing engagement rates or an undefined target audience could mean marketers are no longer reaching the right people with their messaging.
Working with your company’s sales team and sending out bulk emails are just a couple of steps that will help you enhance your email list and add the right people to it. Marketers, however, may need other methods to directly solve this issue with their email lists. Below, 11 Forbes Communications Council members offer even more tips on what can be done to improve […]
14 Top Tips For Brands Working On Messaging For Mobile Marketing
Meg Ugenti | Forbes Councils Member | Forbes Communications Council
If you’ve ever accessed a site on your phone or tablet that had copy or imagery that was difficult to see or ran off the screen, you probably realize that not every business has optimized their online content for mobile applications. Of course, the distinctions between how content behaves and engages users who are viewing it on a laptop or desktop computer versus on a mobile device run deeper than just screen size.
Communications professionals who are crafting digital marketing content have to consider how it will come across to users on various types of devices, and optimizing for mobile can be tricky in some cases. For guidance on how to ensure your messaging is as strong and persuasive for mobile audiences as it is for desktop users, […]
12 Marketing Strategies To Use For The Decline Of Brick-And-Mortar
Meg Ugenti | Forbes Councils Member | Forbes Communications Council
Marketers may find difficulty in promoting a brick-and-mortar company while they see their numbers go down during the pandemic. Seeing a rapid decline in businesses during the pandemic made marketers think outside the box and explore techniques like omnichannel and rebranding the customer experience to further promote a company digitally.
With more ways for a company to provide services and products, marketers will have to promote campaigns and other programs in creative ways. Below, 12 Forbes Communications Council members provide tips on ways business leaders can still develop a strong marketing effort in these times of struggle.
Evolve Along With The Traditional Landscape
Marketers as a whole, especially in 2022, are creative thinkers and analytic problem solvers. While the traditional landscape of brick-and-mortar is […]
The Evolution Of Direct Marketing
The Evolution Of Direct Marketing
Meg Ugenti | Forbes Councils Member | Forbes Communications Council
Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like me) in the last five years about direct marketing and then heard an audible sigh? I would suggest bringing the topic up again and seeing what kind of response you get this time around.
While it’s true that direct mail is still a viable (if not thriving) marketing channel, many people only think of physical mailers when they hear “direct marketing.” But modern direct marketing has become an incredibly powerful tool for businesses looking to engage with their target audience and drive conversions. Thanks to advancements in technology, direct marketing has opened up new avenues—including email marketing, social media advertising, and […]
14 Tactics Executives Can Use When On A Budget For A Marketing Campaign
Meg Ugenti | Forbes Councils Member | Forbes Communications Council
When companies are on a budget, marketing teams must come up with creative ways to promote a brand. This may include everything from keeping the message short and sweet to using original content to appeal to the company’s customer base. There is never just one way to compose a strategy to get the message across when working with constraints.
Since marketers have many avenues to promote a brand, the possibilities are endless and acts as a chance to show creativity at its best. Here, 14 members of Forbes Communications Council share tips on how promoting a brand can still be effective while on a budget.
Get Closer To Your Customer Based
With every marketing campaign, it is about knowing your audience. […]