Meg Ugenti | Forbes Councils Member | Forbes Communications Council
Creating a steady pipeline of leads you can sell to is critical to the growth and success of any company. Without being able to connect properly with your potential customers, generating revenue would be virtually impossible. Where the “rubber meets the road” in sales, so to speak, is during the conversion process. During the past year, as the world stayed home to deal with a global pandemic, writing quality, effective sales copy became more important than ever for converting prospects online.
If your sales copy just isn’t doing the job it’s supposed to do, there are specific steps you can take to make sure it is engaging and persuasive enough to convince online shoppers that your offering is the one they need. Here, 11 members of Forbes Communications Council offer their best insights into how you can improve your sales copy and successfully convert more prospects into paying customers.
Take Another Look At Your Audience
Consumers, especially B2B clients, do not appreciate being “sold” to. Are you offering to solve a need for them? Is your call to action clear? Is your message under- or overly personalized? You must always ensure that your copy—particularly your sales copy—is going to resonate with your prospective customer and make them feel something in order for them to engage with you. – Meg Ugenti, Focus USA
