Meg Ugenti | Forbes Councils Member | Forbes Communications Council
If you’ve ever accessed a site on your phone or tablet that had copy or imagery that was difficult to see or ran off the screen, you probably realize that not every business has optimized their online content for mobile applications. Of course, the distinctions between how content behaves and engages users who are viewing it on a laptop or desktop computer versus on a mobile device run deeper than just screen size.
Communications professionals who are crafting digital marketing content have to consider how it will come across to users on various types of devices, and optimizing for mobile can be tricky in some cases. For guidance on how to ensure your messaging is as strong and persuasive for mobile audiences as it is for desktop users, see the expert advice from the members of Forbes Communications Council below.
Collect Preference And Zero-Party Data From Your Customer Database
Ensure Your Message Resonates Throughout The Customer Experience
Most awareness campaigns begin on mobile. Think about what you want the target audience to do next. What is the journey you are taking them on, and how can you make it enticing and easy to do? Make sure that your message not only resonates in the moment but also continues to be engaging throughout the customer experience. – Meg Ugenti, Focus USA
