With the vast amount of data at our disposal today, as marketers we have a wide range of options to choose from. But selecting a target audience is only one piece of the puzzle, right? You can find an audience that fits your customer profile to a T. You can even make sure that they have the financial capacity to buy your product. But with all of that data and insight feeding your marketing plan, why are we seeing traditional response rates drop year over year?
Yes, there has been a vast shift towards digital engagement and creating conversations and a two-way communication with our customers. But we have also seen that timing is still the driving factor for consumers and their buying behavior.
We decided to take a closer look at consumers and how their spending patterns changed after major life events. […]