14 Top Tips For Brands Working On Messaging For Mobile Marketing

Meg Ugenti | Forbes Councils Member | Forbes Communications Council

If you’ve ever accessed a site on your phone or tablet that had copy or imagery that was difficult to see or ran off the screen, you probably realize that not every business has optimized their online content for mobile applications. Of course, the distinctions between how content behaves and engages users who are viewing it on a laptop or desktop computer versus on a mobile device run deeper than just screen size.

Communications professionals who are crafting digital marketing content have to consider how it will come across to users on various types of devices, and optimizing for mobile can be tricky in some cases. For guidance on how to ensure your messaging is as strong and persuasive for mobile audiences as it is for desktop users, […]