Meg Ugenti | Forbes Councils Member | Forbes Communications Council
Email can be a highly effective communications channel, as long as you can get people to actually open your emails. A comms team can play around with different subject lines or try to make emails more interactive; however, figuring out how to get subscribers excited enough to open the emails you send to their inboxes can feel like trying to solve a puzzle.
Members of Forbes Communications Council understand the immense value email marketing still holds and possess real expertise in executing email campaigns. Here, 14 members detail their favorite tried-and-true methods to improve click-to-open rates on marketing emails.
Build A Holistic Campaign Approach
Email marketing is more impactful when the message and timing are aligned with a holistic campaign approach. When an email is used as an anchoring tactic in an integrated marketing plan, it will result in higher engagement in the form of opens, but more importantly, clicks. – Meg Ugenti, Focus USA
