CTV Archives

Evolving Landscape of Digital Marketing

Supercharging Auto Marketing with Life Event Data

When it comes to making significant life decisions, timing plays a crucial role. This is especially true for major investments, such as purchasing a vehicle. In today’s digital age, where data drives marketing strategies, automotive companies are increasingly recognizing the importance of leveraging life event data. We will explore how timing, as influenced by various life events, can significantly impact the decisions people make when buying cars. We’ll also delve into the benefits of using life event data to reach potential customers at pivotal moments, ultimately attracting new buyers and shortening the sales cycle.

Coffee & Conversions – Spotlight

Lessons Learned from CTV Unplugged

Navigating the Complex Landscape of Connected TV Advertising

While marketers from around the world were flocking to Advertising Week in New York City and waiting in line to see Paris Hilton and other marketing legends, I was tucked away in a state-of-the-art podcast studio (Studio G/340) with marketing experts of my own. Andrew Barbuto, Basis Technologies, and Jacqueline Jones, Giovatto Agency, sat down with me to discuss everyone’s new favorite marketing channel, Connected TV. According to eMarketer, marketers’ investment in Connected TV should reach over $25.09 Billion by the end of 2023 and then projects a spend of $40.9 Billion by the end of 2027. Andrew believes those numbers are too low and predicts higher volumes around $50 Billion in 2027.

Omni-Channel Marketing

Maximizing the Potential of Omni-Channel Marketing

Welcome to the thrilling world of marketing in the digital age! In this fast-paced era, customers are no longer content with a single touchpoint. They want to engage with brands through a myriad of channels: social media, websites, mobile apps, CTV, and even brick and mortar stores. We hold the key to success: personalized omni-channel marketing. Today, I’ll unveil the secrets to streamline and integrate your campaigns, ensuring that you achieve remarkable success in this dynamic landscape. So, grab your strategy hats and let’s dive right in! You might be wondering, “Why do some brands thrive while others struggle with this approach?” Well, let me tell you, it’s not just luck. The lucky ones are not lucky at all. They realized early on that one size does not fit all. It’s about understanding that campaigns tailored for one industry or brand won’t work for another. It’s about planning, execution, optimization, and tracking. It’s about being strategic.