Lessons Learned from CTV Unplugged

Navigating the Complex Landscape of Connected TV Advertising

While marketers from around the world were flocking to Advertising Week in New York City and waiting in line to see Paris Hilton and other marketing legends, I was tucked away in a state-of-the-art podcast studio (Studio G/340) with marketing experts of my own. Andrew Barbuto, Basis Technologies, and Jacqueline Jones, Giovatto Agency, sat down with me to discuss everyone’s new favorite marketing channel, Connected TV. According to eMarketer, marketers’ investment in Connected TV should reach over $25.09 Billion by the end of 2023 and then projects a spend of $40.9 Billion by the end of 2027. Andrew believes those numbers are too low and predicts higher volumes around $50 Billion in 2027.