Coffee & Conversions Archives

COFFEE & CONVERSIONS, Hosted By Meg Ugenti

A virtual roundtable hosted by marketers, for marketers!

Coffee & Conversions – Spotlight

Lessons Learned from CTV Unplugged

Navigating the Complex Landscape of Connected TV Advertising

While marketers from around the world were flocking to Advertising Week in New York City and waiting in line to see Paris Hilton and other marketing legends, I was tucked away in a state-of-the-art podcast studio (Studio G/340) with marketing experts of my own. Andrew Barbuto, Basis Technologies, and Jacqueline Jones, Giovatto Agency, sat down with me to discuss everyone’s new favorite marketing channel, Connected TV. According to eMarketer, marketers’ investment in Connected TV should reach over $25.09 Billion by the end of 2023 and then projects a spend of $40.9 Billion by the end of 2027. Andrew believes those numbers are too low and predicts higher volumes around $50 Billion in 2027.

Rethinking the Alignment of Sales and Marketing

Thoughtful Insights from Industry Leaders

The dialogue surrounding the alignment between sales and marketing teams has taken center stage in 2023. As we adapt to new technological tools and evolving client needs, the symbiosis of these two pivotal teams has never been more critical to an organization’s growth trajectory. In our recent webinar, Coffee & Conversions, we convened some of the foremost luminaries in the realm of sales and marketing. The participants – Kelly Grover from Lynkwell, Vincent Pietrafesa of Stirista, Melanie DeCaprio from SG360, and Vicki Harte of Paradigm Marketing & Design – shared transformative insights. Here are some of the key takeaways: