Focus USA is a database and analytics marketing agency that specializes in digital and direct marketing services.

A 2023 New Mover Year-End Review

The Intersection of Housing, Economics, and Migration

In the wake of the global pandemic, the landscape of the new mover and new homeowner markets has undergone significant changes. Amidst the backdrop of unpredictable interest rates, labor markets adapting to looming recession concerns, and the persistent volatility of home prices, the patterns observed in the new mover segment during 2023 represent a significant departure from the patterns witnessed in 2021 and 2022. As we navigate these evolving dynamics, it becomes imperative to assess the implications of these changes for your strategic new mover marketing initiatives set to unfold in 2024. While there was a lack of homes being listed for sale, there is not a lack in demand for home buyers.
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