Direct Marketing for Healthcare
Explore our data-driven solutions designed to fuel
new patient acquisition
How we help with patient acquisition
Whether you’re looking to acquire new patients or connect with existing ones, we’re here to help. From plug-and-play data integrations to fully managed custom campaigns, let us tackle your pain points and allow you to focus on the fun stuff.
Direct Mail for Healthcare Marketing
With a provider that efficiently manages your direct mail efforts, you can keep healthcare advertising costs in line. With in-house data processing, hygiene, automation, and tracking solutions, we can help you keep costs down as material and postage rates increase.
Custom Audiences
With thousands of consumer attributes available to enrich your data, build predictive models, or create niche audiences in your area, we are a one-stop shop data and direct mail provider that acts as an extension of your own team.
Our Advantage
Direct Mail is the original performance marketing channel and a staple for most healthcare communications. Take advantage of our integrated services and print partner network to leverage our wholesale prices for your next direct mail program.
Welcome Home – New Mover Program
We build and manage custom direct marketing campaigns that reach new movers in your area every week or every month with a media mix based on your budget. Check out our
case studies to learn how our Welcome Home New Mover Marketing Program has helped healthcare systems and urgent care centers gain 15%+ response rates.
The Data
On average we can identify and reach new residents more than 30 days sooner than other providers. Be the first to welcome new patients to the neighborhood.
The Program
Connect with new movers through direct mail, email, CTV, digital and social media. Ready to lean into new patient acquisition with new mover marketing?
Life Event Data Monitoring
Tap into our life event data to personalize your messaging in real time. Available as an API, Webhook or data license.
Stay Compliant
Bring our extensive life event data into your marketing environment to build out marketing automation to your patients during milestone moments that matter.
Onboard It
Programmatic media can get expensive & anonymous audiences stand in the way of attribution. Take our known life event data & onboard directly into your media platforms.
Let’s Build Your Program Today!
Marketing for Healthcare
Frequently Asked Questions
Direct Mail
While digital marketing plays a significant role, direct mail remains a valuable tool for healthcare providers. It offers several advantages:
- Cuts through the digital clutter: Unlike overflowing inboxes and ad-blockers, physical mail stands out and has a higher chance of being seen and remembered, and increased patient engagement.
- Targets specific demographics: Data-driven mailing lists allow you to reach individuals based on factors like age, location, and life events, ensuring your message reaches the most relevant audience.
- Builds trust and credibility: Tangible mail pieces can convey a sense of professionalism and trust, especially for older demographics who might be less engaged with digital channels.
Direct mail marketing can be cost-effective, especially compared to other advertising options. Here are some ways to control costs:
- Target your audience precisely: Using data-driven mailing lists avoids unnecessary spending on irrelevant recipients.
- Work with a reputable provider: Partnering with a company like ours that offers wholesale printing and integrated services can significantly reduce overall costs.
Absolutely! Focus USA offers a comprehensive solution for healthcare providers. We can help with:
- Data acquisition and audience targeting: We can access and utilize various consumer attributes to build targeted mailing lists.
- Printing and fulfillment: We leverage our network of printing partners to offer high-quality printing at wholesale prices and handle the entire mailing process.
Welcome Home: A Healthcare New Mover Marketing Program
New mover data offers several advantages for healthcare providers:
- Early Engagement: Reach new residents 30 days sooner than other options, allowing you to be the first to welcome them and establish a connection before competitors.
- Highly Responsive Audience: New movers are actively seeking services in their new area, making them more receptive to your marketing efforts.
- Targeted Marketing: Utilize data to personalize your message and target specific demographics (age, location, health needs), increasing campaign effectiveness.
Our Welcome Home offers a comprehensive approach, encompassing both traditional and digital media:
- Direct Mail: Personalized welcome packages with relevant information about your practice and services.
- Targeted Email: Engaging email sequences tailored to specific needs and interests.
- Digital Media Channels:
- Display Advertising: Targeted ads displayed on relevant websites and platforms frequented by new movers.
- Paid Social Media: Targeted ads across popular social media platforms like Facebook and Instagram.
- Connected TV (CTV): Targeted ads displayed on streaming services and smart TVs.
- Audio Advertising: Targeted ads played on podcasts.
- Geofencing: Targeted ads delivered to mobile devices within a specific geographical area around your practice.
Life Event Monitoring
Life event monitoring refers to the process of tracking and identifying significant life events experienced by individuals. By integrating this data into your marketing strategy, you can:
- Personalize Messaging: Gain real-time insights into life events like marriage, childbirth, or retirement, allowing you to tailor your messaging to these relevant moments and needs.
- Trigger Marketing Automation: Leverage life event data to automatically trigger life events to enhance personalization in marketing campaigns to engagement and relevance.
- Improve Attribution: Move beyond anonymous audiences and target individuals experiencing specific life events, enabling you to directly connect marketing efforts with outcomes.
Our life event monitoring tracks a wide range of significant milestones that impact customer behavior, including:
- Changes in Location: Identify relocations, allowing you to adjust marketing strategies for customers moving to new areas or offer targeted welcome messages.
- Family Milestones: Stay informed about marriages, births, or adoptions, enabling you to tailor promotions or loyalty programs based on changing family needs.
- Life Stage Transitions: Monitor retirements or graduations, allowing you to offer relevant services or products that cater to these life changes.
By being alerted to these events in real-time, you can:
- Proactive Engagement: Reach out to customers at opportune moments, fostering stronger relationships and brand loyalty.
- Personalized Marketing: Tailor your marketing messages and offerings to better reflect customers’ evolving needs and interests.
- Increased Customer Lifetime Value: By anticipating customer needs, you can provide relevant products and services throughout their lifecycle, increasing their overall value to your business.
Our API offers a seamless way to integrate life event monitoring into your existing systems. You can:
- Access Data: Retrieve life event data for specific customers through API requests.
- Update Data: Maintain accurate customer profiles by updating information as life events occur.
- Manage Data: Post new customer data or delete outdated information as needed.
This differs from traditional methods like surveys or loyalty programs in several ways:
- Passive Data Acquisition: Our system gathers data passively through secure sources, eliminating the need for intrusive surveys and encouraging genuine customer behavior.
- Real-time Updates: Receive instant notifications of life events as they occur, allowing for immediate marketing adjustments.
- Actionable Insights: We go beyond just identifying events. We provide context and insights, enabling you to tailor your marketing strategies more effectively.
We understand the importance of data security and take several measures to safeguard your customer information:
- Secure Data Environment: Our life event data is housed in a secure environment with robust access controls and encryption protocols.
- Privacy Compliance: We adhere to all relevant data privacy regulations to ensure the responsible and lawful handling of customer information.
- Webhook Notifications: Alerts regarding life events are sent through secure webhook connections, minimizing the risk of data breaches.
We offer two secure data transfer options for developers:
- SFTP (Secure File Transfer Protocol): This industry-standard protocol allows you to securely upload your customer data to our monitoring environment for life event tracking.
- API (Application Programming Interface): Integrate seamlessly with our API to manage your data within your existing systems. You can use the API to:
- Access Data: Retrieve life event data for specific customers.
- Update Data: Ensure accurate customer profiles by updating information as life events occur.
- Manage Data: Post new customer data or delete outdated information as needed.
Traditional marketing often lacks the personalization needed to truly resonate with customers. Life event data bridges this gap by providing insights into significant life moments that impact purchasing behavior. Focus USA offers several advantages:
- Extensive Data Coverage: We track over sixteen major life events, from marriages and births to relocations and retirements. This comprehensive data allows you to target customers at key moments in their lives.
- Large Universe Sizes: Our data reflects a substantial pool of individuals experiencing these life events, ensuring you can reach a significant portion of your target audience.
- Regular Data Updates: We understand the dynamic nature of customer data. Our information is updated weekly or monthly, guaranteeing you access to the most current insights.
By partnering with Focus USA, you gain a reliable foundation for crafting targeted and effective direct marketing campaigns.
New Mover API
All of our API and Webhook documentation can be requested at info@focus-usa.com
Focus USA’s API offers detailed information about customers who have recently moved, whether it’s a change of address, a new home, or a fresh start in a different city. These insights provide a deeper understanding of their needs and preferences during this significant life change.