FocusOn RFM Transactional Database

Each month FocusOn RFM – Recency / Frequency / Monetary captures 75 million TRUE transactions totaling $2.5 BILLION spent.

The best predictor of what a consumer is going to purchase in the future is what they have purchased in the past.   Our FocusOn RFM – Recency / Frequency / Monetary – database is a 100% true transaction database (not modeled or inferred data) with all transactions reported from point of sale for 62 million households.  FocusOn RFM is a dynamic new-to-market database that will identify the best potential prospects for your marketing efforts. More than 4.5 billion transactions from more than 1,500 catalog, retail,and web merchants have been rolled up into 50+ categories and over 1,000 subcategories. Each category and subcategory has date of purchase, number of transactions, dollars spent, and purchase channel attached to it, all of which are selectable.

In addition, each consumer on our database has been assigned a Shopper Score based on their purchasing activity including number of transactions, dollars spent, and other factors. This score not only enables mailers to find their best future customer but can be used to reactivate past customers.