FocusOn RFM Database – Recency / Frequency / Monetary
Each month FocusOn RFM – Recency / Frequency / Monetary captures 75 million TRUE transactions totaling $2.5 BILLION spent.
The best predictor of what a consumer is going to purchase in the future is what they have purchased in the past. Our FocusOn RFM – Recency / Frequency / Monetary – database is a 100% true transaction database (not modeled or inferred data) with all transactions reported from point of sale for 62 million households. FocusOn RFM is a dynamic new-to-market database that will identify the best potential prospects for your marketing efforts. More than 4.5 billion transactions from more than 1,500 catalog, retail,and web merchants have been rolled up into 50+ categories and over 1,000 subcategories. Each category and subcategory has date of purchase, number of transactions, dollars spent, and purchase channel attached to it, all of which are selectable.
In addition, each consumer on our database has been assigned a Shopper Score based on their purchasing activity including number of transactions, dollars spent, and other factors. This score not only enables mailers to find their best future customer but can be used to reactivate past customers.
Our Data Solutions
Our RFM (Recency/Frequency/Monetary) Lists:
| LIST NAME | EMAIL LIST | MAILING LIST | 12 MONTH HOTLINE |
|---|---|---|---|
| FocusOn RFM – Recency / Frequency / Monetary | 62,232,550 |
What is FocusOn RFM?
4.5 Billion Point Of Sale Transactions
Shopper Score (based on Purchasing Activity)
Channel Preference (Retail, Web & Catalog)
Predictive Buying Behavior/Patterns/Trends
Sample Product Categories
- eBooks
- Photography
- Cookware
- Furniture
- Power Tools
- Inquire about additional categories…
Sample Product Sub-Categories
- Womens & Men’s Apparel
- Health Products
- Electronics
- Specialty Food
- Home Decor
- Inquire about additional categories…
You might find this pdf helpful…
FocusOn RFM – Recency / Frequency / Monetary
Need to know
All RFM records are 100% Point of Sale — it’s not inferred, not modeled, but rather generated 100% on actual transactions!
New Transactions are add monthly to the RFM database
Individual transaction categories available include:
- Women’s and Men’s Apparel
- Appliances
- Automotive
- Products
- Children’s Products
- Cosmetics
- Designer Products
- Electronics
- Health Products
- Home Products (Domestics, Furniture, Décor, Kitchen)
- Jewelry
- Pet Products
- Religious Products
- Sports Equipment
Shopper Score is based on the individuals purchasing activity including number of transactions, dollars spent, and other factors compared to total U.S. buying population
By utilizing our RFM Transactional Database you can reactivate lapsed customer by leveraging their purchasing potential.