Measure Customer Data Interaction

Predictive ModelingThe Predictive Data Modeling process takes our Customer Profile Analysis  process to the next level. Whereas, Indexing examines data variables individually, modeling measures the interaction of all 2000+ variables to determine which combinations of data are the most statistically significant for your direct marketing campaign needs. The resulting algorithm, when applied to the Focus USA database, calculates and assigns a weighted score to each individual, based on the predictability of each to respond.

The Focus database consists of transactional, behavioral, offline-online, self-reported and demographic data and includes virtually every adult in the country. A predictive model, therefore, will give you access to a large universe of responsive names, helping to uncover new niche markets for you as well. This process will streamline your acquisition efforts and return more to your bottom line.

Focus USA Model Build Options

Benefits of Predictive Data Modeling

  • Calculate & score each customer
  • Access a greater universe of targets
  • Discover new niche markets
  • Eliminate guesswork
  • Predict with accuracy
  • Streamline acquisition efforts
  • Improve ROI

Taking the guesswork out of the equation creates a model that is both predictive & responsive

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