Re-engage Inactive Customers
Focus USA’s Customer Reactivation Program enables you to tap into your next greatest asset next to your current customers – your inactive customers. Rather than buying back your former customers through outside list sources, we can help you determine which of your inactives have the greatest likelihood of becoming active again and therefore should be solicited.
As much as 50% of these inactives can become active customers again, at a fraction of the cost of acquiring new customers from outside list sources. And since these are your own customers, you own the names and can re-solicit the non-responders as often as you like without having to pay again for the name rental.
Our Data Solutions
Benefits of Reactivation
- Reduce mailing costs
- Costs less to reactivate lapsed customers
- 50% chance of returning again
- Re-solicit the non-responders as often as you like
- Determine which inactives have greatest likelihood of becoming active again