API Questions

Traditional marketing often lacks the personalization needed to truly resonate with customers. Life event data bridges this gap by providing insights into significant life moments that impact purchasing behavior. Focus USA offers several advantages:

• Extensive Data Coverage: We track over sixteen major life events, from marriages and births to relocations and retirements. This comprehensive data allows you to target customers at key moments in their lives.
• Large Universe Sizes: Our data reflects a substantial pool of individuals experiencing these life events, ensuring you can reach a significant portion of your target audience.
• Regular Data Updates: We understand the dynamic nature of customer data. Our information is updated weekly or monthly, guaranteeing you access to the most current insights.

By partnering with Focus USA, you gain a reliable foundation for crafting targeted and effective direct marketing campaigns.

We offer two secure data transfer options for developers:

• SFTP (Secure File Transfer Protocol): This industry-standard protocol allows you to securely upload your customer data to our monitoring environment for life event tracking.
• API (Application Programming Interface): Integrate seamlessly with our API to manage your data within your existing systems. You can use the API to:
  • Access Data: Retrieve life event data for specific customers.
  • Update Data: Ensure accurate customer profiles by updating information as life events occur.
  • Manage Data: Post new customer data or delete outdated information as needed.

Our API offers a seamless way to integrate life event monitoring into your existing systems. You can:

• Access Data: Retrieve life event data for specific customers through API requests.
• Update Data: Maintain accurate customer profiles by updating information as life events occur.
• Manage Data: Post new customer data or delete outdated information as needed.

This differs from traditional methods like surveys or loyalty programs in several ways:

• Passive Data Acquisition: Our system gathers data passively through secure sources, eliminating the need for intrusive surveys and encouraging genuine customer behavior.
• Real-time Updates: Receive instant notifications of life events as they occur, allowing for immediate marketing adjustments.
• Actionable Insights: We go beyond just identifying events. We provide context and insights, enabling you to tailor your marketing strategies more effectively.

Our life event monitoring tracks a wide range of significant milestones that impact customer behavior, including:

• Changes in Location: Identify relocations, allowing you to adjust marketing strategies for customers moving to new areas or offer targeted welcome messages.
• Family Milestones: Stay informed about marriages, births, or adoptions, enabling you to tailor promotions or loyalty programs based on changing family needs.
• Life Stage Transitions: Monitor retirements or graduations, allowing you to offer relevant services or products that cater to these life changes.

By being alerted to these events in real-time, you can:

• Proactive Engagement: Reach out to customers at opportune moments, fostering stronger relationships and brand loyalty.
• Personalized Marketing: Tailor your marketing messages and offerings to better reflect customers’ evolving needs and interests.
• Increased Customer Lifetime Value: By anticipating customer needs, you can provide relevant products and services throughout their lifecycle, increasing their overall value to your business.