Be Seen Where It Matters Most - Life Event Marketing

The year 2020 changed a lot about the way we live our lives, but it did not change one very important thing – people are still doing it. Families are still expanding, jobs and living situations are still transitioning, and people are still celebrating the momentous occasions of life. At Focus USA, “life events” – life-changing, trigger, or milestone events consumers go through during their lives – was the most highly-dissected and widely-used data set in 2020. These life events include celebrating a wedding, a milestone birthday, or a new addition to the family as well as others like graduating college or buying a first home. Through analyzing this data, we learned that, despite a global pandemic and widespread unemployment, the more things changed, the more they stayed the same. Life events trigger a measurable change in a consumer’s normal buying behavior. With each life event comes the need and want to spend, creating an opportunity to reach the right consumers at the right time – before, during, or after their life event.