The Evolution Of Direct Marketing

Meg Ugenti | Forbes Councils Member | Forbes Communications Council

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like me) in the last five years about direct marketing and then heard an audible sigh? I would suggest bringing the topic up again and seeing what kind of response you get this time around.

While it’s true that direct mail is still a viable (if not thriving) marketing channel, many people only think of physical mailers when they hear “direct marketing.” But modern direct marketing has become an incredibly powerful tool for businesses looking to engage with their target audience and drive conversions. Thanks to advancements in technology, direct marketing has opened up new avenues—including email marketing, social media advertising, and […]