Target More Effectively

Customer Profile Analysis

Learning as much as you can about your customers pays big dividends for all your marketing plans including: new customer acquisition, retention and reactivation. A customer insight analysis can help you do this. When you partner with Focus USA for your direct mail and email campaigns, we will conduct the industry’s most thorough and extensive customer insight of your current customer base.

Keeping existing customers informed, connected and satisfied not only leads to lower attrition rates but creates new opportunities for sales by maintaining loyal customers as well as up-selling and cross-selling to them. Costs for this can be a fraction of the cost of new customer acquisition. Re-activating former customers can also prove more efficient than new customer acquisition and should be part of every company’s ongoing strategy for building and maintaining a customer base.

Benefits of Customer Profile Analysis

  • Segment and target more efficiently
  • Create new sales opportunities
  • Find your best responders
  • Maintain customer loyalty
  • Lower attrition rates
  • Improve re-activation rates
  • Lower costs
  • Increase ROI

Experience better response rates by improving initial targeting

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