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UID:27523-1706616000-1706619600@www.focus-usa.com
SUMMARY:Beyond the Big Screen: Future Trends and Strategies of CTV
DESCRIPTION:Event RegistrationRegister Today!Event DescriptionJanuary 31\, 2024 | Beyond the Big Screen: Future Trends and Strategies of CTV – Live Event \nLet’s ring in the new year by predicting the future of CTV! Join us for an enlightening event where we explore the exciting emerging trends and future possibilities in Connected TV (CTV) advertising. Discover what lies ahead in the ever-evolving landscape of CTV and how you can position your brand for success. We will dive into the latest trends shaping the CTV advertising landscape. Gain insights into what’s hot and happening in the world of CTV. Then\, we will peer into the future as our experts share their visionary predictions about the evolution of CTV advertising. CTV is here to stay and take over a screen near you. Join us to find out how you can be a part of it! \nPresented BySpeakersMeg UgentiFocus USA (Host) – Data Expert Meg's Bio\nMeg refers to herself as a data geek\, millennial marketer\, and female C-Level executive who specializes in helping companies connect to their audience. She has built and sustained long-term strategic marketing programs across automotive\, healthcare\, insurance\, e-commerce\, and consumer goods verticals\, utilizing data intelligence to benefit her clients’ online and offline marketing channels. She has established long-term relationships and successful acquisition programs with internationally recognized brands\, wholesale agency partners\, and small-medium business owners. She is responsible for building strategic marketing programs for her clients and her company\, Focus USA. Meg is also the founder and host of Coffee & Conversions\, an online marketing event series. In 2023\, she also became a Board Member of the Marketing Club of NY. \nJacqueline JonesGiovatto Agency – Agency Expert Jacqueline's Bio\nAs a seasoned Digital Marketing Director\, I bring a wealth of experience and a proven track record in the marketing and advertising industry. My expertise spans various domains\, with a strong focus on Connected TV (CTV)\, I’ve mastered the art of leveraging this powerful medium to drive remarkable results in the marketing and advertising sphere. My expertise spans CTV strategies\, Programmatic Marketing\, Streaming Audio\, and many more. Thriving in dynamic environments\, I collaborate seamlessly with cross-functional teams and excel in client relations. As a Digital Marketing Director and CTV/OTT enthusiast\, specializing in CTV strategies I am passionate about the ever-changing nature of the industry\, relishing the opportunity to create impactful campaigns that drive business growth. I’m passionate about connecting with fellow professionals and eager to share my CTV insights. \nAndrew Barbuto Basis – Platform Technology Expert Andrew's Bio\nAndrew is a Senior Agency Lead at Basis Technologies with a decade’s worth of experience working in programmatic/ad technology. Before Basis\, he worked at Xaxis\, GroupM’s programmatic trading desk which was the largest and first of it’s kind. Andrew works with both agencies and advertisers across all verticals to help strategize and service all digital media channels including programmatic\, search and social. For the last 6 years\, Andrew has worked with Basis’ largest global client who they manage over $50MM/year in Connected TV for helping navigate the transition from linear TV to video streaming.
URL:https://www.focus-usa.com/event/january-31-2024-beyond-the-big-screen-future-trends-and-strategies-of-ctv-live-event/
CATEGORIES:Coffee & Conversions,CTV,CTV Unplugged Event Series,Events
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DTSTART;VALUE=DATE:20231213
DTEND;VALUE=DATE:20231214
DTSTAMP:20260430T050827
CREATED:20230915T200608Z
LAST-MODIFIED:20230919T003219Z
UID:27517-1702425600-1702511999@www.focus-usa.com
SUMMARY:The Science Behind CTV Success
DESCRIPTION:December 2023 | The Science Behind CTV Success On-Demand \nDiscover the secrets to measuring CTV ad performance and solving the attribution puzzle in this engaging on-demand event. We’re delving deep into the realm of Connected TV (CTV) analytics to help you elevate your advertising game. Together\, we will explore the challenges of measuring CTV ad performance and understand why it matters. We will also learn practical strategies to decipher the impact of your CTV campaigns on your audience while looking at the cutting-edge tools and technologies that empower advertisers to measure CTV performance! \nCoffee & Conversion On-Demand Request - December 2023 | The Science Behind CTV Success On-DemandPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Please note: *By submitting this contact form\, you agree to be contacted by Focus USA regarding our services. Your email will be added to our mailing list\, and you will receive periodic emails from us. You can unsubscribe at any time.Sign Me Up
URL:https://www.focus-usa.com/event/the-science-behind-ctv-success/
CATEGORIES:Coffee & Conversions,CTV,CTV Unplugged Event Series,Events
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20231115
DTEND;VALUE=DATE:20231116
DTSTAMP:20260430T050827
CREATED:20230915T195608Z
LAST-MODIFIED:20230919T003234Z
UID:27514-1700006400-1700092799@www.focus-usa.com
SUMMARY:Lights\, Camera\, Action: Creative Strategies for CTV
DESCRIPTION:November 2023 | Lights\, Camera\, Action: Creative Strategies for CTV On-Demand  \nUnlock the Power of Creative in CTV Campaigns! Join us for an insightful session where we delve into the significance of crafting CTV-specific creative content and its profound influence on the success of your CTV campaigns. Enroll now to gain exclusive insights from the creative maestros at Giovatto Agency as they reveal the essential elements that will elevate your upcoming CTV ad to unprecedented heights! \nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Please note: *By submitting this contact form\, you agree to be contacted by Focus USA regarding our services. Your email will be added to our mailing list\, and you will receive periodic emails from us. You can unsubscribe at any time.Sign Me Up
URL:https://www.focus-usa.com/event/november-2023-lights-camera-action-creative-strategies-for-ctv-on-demand/
CATEGORIES:Coffee & Conversions,CTV,CTV Unplugged Event Series,Events
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DTSTART;TZID=America/New_York:20231018T120000
DTEND;TZID=America/New_York:20231018T130000
DTSTAMP:20260430T050827
CREATED:20230915T194842Z
LAST-MODIFIED:20230919T003250Z
UID:27510-1697630400-1697634000@www.focus-usa.com
SUMMARY:Navigating the Complex World of Connected TV Advertising
DESCRIPTION:October 18th| Navigating the Complex World of Connected TV Advertising – Live Event \nJoin us for our first live event of the CTV Unplugged series\, Navigating the Complex World of Connected TV Advertising\, as we unfold the current CTV landscape. Our panel guests will explore the vast opportunities and challenges of advertising in this dynamic space. We will take a look at today’s CTV trends and where we are expecting growth. We will discuss the intricacies of CTV fragmentation and how it impacts your advertising efforts. Our speakers will also provide insights into the fragmented ecosystem\, discover how to turn challenges into opportunities and discuss navigating the maze of CTV partnerships with expert guidance. \nRegister Today!
URL:https://www.focus-usa.com/event/navigating-the-complex-world-of-connected-tv-advertising/
CATEGORIES:Coffee & Conversions,CTV,CTV Unplugged Event Series,Events
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